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March 2006
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Optimization
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11 Tips to Make Life Easier for Your Subscribers
By Loren McDonald
Your subscribers have a lot of email competing for their attention in the inbox. In order to stand out among all the clutter, you must make it as easy as possible for them to subscribe, manage their relationship and interact with your emails. That itself is easier to say than do, but we have 11 ways to help put it into practice. Read Full Article
Full Article | Email Feedback
Previous Optimization Column
20 HTML Email Tips: Ignore at Your Own Risk
Additional Resources:
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Dear Reader, What's one of the leading principles in email marketing? This time, we're not talking about permission. Instead, it's what happens after you get permission. How easy is it for customers and prospects to sign up for and respond to your email messages? No matter how targeted and relevant your content might be, subscribers still have to be able to interact easily with your emails. We'll help you spot trouble areas and give you ideas on ways to reduce or remove these barriers. Loren McDonald
Editor
Feedback
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Delivery Trends
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'Report Spam,' 'Not Spam' Reports Often Unusable
By Kirill Popov
The recent meeting of the Messaging Anti-Abuse Working Group (MAAWG), of which EmailLabs is an active member, yielded some reassurance for marketers who are concerned about getting erroneously reported for spam by recipients who click the "Report Spam" buttons in their email clients and highlighted encouraging moves toward changes that would improve spam reporting and feedback and reduce the false-positive problem. Read Full Article
Full Article | Email Feedback
Previous Delivery Trends Column
Goodmail: Beyond the Uproar and Trash Talk
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Quick Tip
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Don't Give Away Your Downloads too Early
One smart way to build your mailing list is to promote it with a downloadable whitepaper or e-book. However, provide the link to the download AFTER the new subscriber confirms the request or email address.
If you offer the link too soon - on the confirmation-request page or email, for example - the subscriber could grab the download without confirming the subscription request. You end up giving away valuable content for free and get nothing in return.
Instead, email a confirmation request to remind the subscriber that you will send the link to the download material as soon as he/she confirms their request.
Then, send the link in a separate email with an attention-getting subject line, such as "Here's your link to the whitepaper we promised." Or, add it to your welcome message. That way, everybody gets what they want: You get a good email address; your subscriber gets great content.
More Quick Tips | Email Feedback
Previous Quick Tips Column:
Capture More Data with Profile Update Pages and Emails
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TravelCom
Apr 17-19, 2006
New York, NY
AIMS: Canada Emaill Marketing Summit
Apr 18, 2006
Toronto, Ontario
MarketingSherpa's Email Marketing Summit 2006
Apr 20-21, 2006
Chicago, IL
WebSideStory Active Insights
Apr 25-27, 2006
Santa Monica, CA
AD:Tech San Francisco
Apr 26-28, 2006
San Francisco, CA
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Stat Watch
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PeoplePC, EarthLink Top Inbox Delivery
Although Yahoo!, AOL and Hotmail dominate email delivery channels, only Yahoo! scored in the top 10 of ISPs for delivery of email to the inbox, according to Lyris Technologies' Q4 2005 delivery scorecard. The email giant scored fourth, behind PeoplePC.com, EarthLink.net and usa.net but placed first for false positives (routing permission email to the spam folder instead of the inbox). Lyris based its figures on opt-in commercial email messages sent to 40 U.S. and European domains, from Oct. 1 to Dec 31.
Domain |
# Emails Sent
Rate |
% Emails Delivered Gross |
% Emails Not Delivered
Rate |
% Emails Delivered Inbox/
Delivered |
% False Positive Filtering
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peoplepc.com |
1024 |
99.51 |
0.49 |
99.51 |
0 |
earthlink.net |
1536 |
99.35 |
0.65 |
99.35 |
0 |
usa.net |
1536 |
97.98 |
2.02 |
97.98 |
0 |
gmail.com |
1536 |
98.76 |
1.24 |
97.59 |
1.17 |
knology.net |
1536 |
97.40 |
2.6 |
97.40 |
0 |
juno.com |
1536 |
97.33 |
2.67 |
97.33 |
0 |
yahoo.com |
1536 |
99.28 |
0.72 |
96.81 |
2.47 |
socal.rr.com |
1536 |
96.68 |
3.32 |
96.68 |
0 |
cs.com |
1536 |
96.48 |
3.52 |
96.48 |
0 |
mac.com |
1536 |
95.77 |
4.23 |
95.77 |
0 |
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More Email Marketing Statistics | Email Feedback
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Ask EmailLabs
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Why Do My Open Rates Continue to Decline?
Q. I have noticed that our open rates have continued to decline over the last year or so. What's going on?
A. The open rate has always been a fairly inaccurate measure of recipient interest. It has become even less so now because of changes in the way email clients display messages. Read this article to learn the four major problem areas and get solutions and links to tips and strategies in our Resource Center.
Full Article | Got a Question? Ask EmailLabs
More Email Marketing FAQ's
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> EmailLabs Version 4.0: Just released, the new version of the EmailLabs application introduces many new features as well as an updated look and feel.
Call 888-465-9747 to learn more or request a demo.
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About EmailLabs
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EmailLabs is a leading provider of high-performance email marketing technology solutions to agencies, publishers and marketing, sales and customer service departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP (Web-based) service, and is easily customized and integrated with a company's Web site, sales force automation and CRM technologies. The company provides email marketing solutions to more than 450 companies, including Nokia, Agilent, PalmSource and Jupitermedia. Headquartered in Menlo Park, Calif., EmailLabs was founded in 1999 and is a subsidiary of
Lyris, Inc. (OTCBB:JLHY).
For more information, visit emaillabs.com or call 888-465-9747.
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