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April 2006
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Dear Reader, Eight of 10 marketers told us in
our recent survey that it was "somewhat" to "a significant" challenge for them. See the Optimization article at left for more surprising results.
Also, The Intevation Report has received MarketingSherpa's first Gold Award for Best Email Newsletter for Marketing Purposes.
Please email us your suggestions so we can make Intevation Report even better.
Loren McDonald
Feedback
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Quick Tip
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Creativity Can Boost Third-Party Registration
Many email marketers who use third-party offers to generate extra revenue don't do much to attract subscribers beyond a terse request: "Check this box to receive offers from carefully selected partners." Talk about blah!
Then we found this jaunty little promotion on a travel agency's registration page:
"They might only come occasionally, but we guarantee complete satisfaction. Small and discreet, they'll give you years of exclusive offers and previews, not to mention the gift of free stuff from XYZ.com. In many ways, a little bit special."
See the difference? Juice up your solicitation by listing the benefit, assuring quality or hinting at what they'll get. Extend the sales-pitch approach to other house publications, such as company news. (Remember, never use prechecked boxes on the registration page.)
Caveat: Choose only third-party partners whose email policies and privacy practices mesh with yours and whose offers match your subscribers' interests. Send your partner's message from your server; never hand over your list to an outsider.
Also, test each message before you send it to make sure the links work, including the opt-out, and artwork renders correctly.
More Quick Tips | Email Feedback
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Stat Watch
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81% of Survey Respondents Unaware of CAN-SPAM Act
More than two years after the CAN-SPAM Act took effect, email marketers still show a 'shockingly low level' of understanding about the requirements and penalties of the law, according to a new report from WebSurveyor Corp.
Of the 1,082 organizations responding to a WebSurveyor poll, 81% said they are unaware of the CAN-SPAM Act and its requirements. Almost 84% said they received no training or information from their organization about the law, and only 19% could correctly identify the act as the legislation governing the broadcast of commercial email, according to the survey.
Nearly 75% responding to the survey said they broadcast emails to customers at least once a month. Of that number, 26% do weekly email broadcasts and 7% used daily mailings, WebSurveyor said.
Following are some resources and articles on the CAN-SPAM Act:
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> EmailLabs Version 4.0: The new version of the EmailLabs application introduces many new features as well as an updated look and feel. Some enhancements include a Dynamic Content Message Builder, a task management system, seedbox monitoring, a new message creation process and many others.
> WebSideStory: Mutual clients of EmailLabs and WebSideStory can leverage data based on both Web site and email activity to target campaigns based on behavior and create trigger campaigns on the fly. Download the brochure (PDF).
Call 888-465-9747 to learn more or request a demo.
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About EmailLabs
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EmailLabs is a leading provider of high-performance email marketing technology solutions to agencies, publishers and marketing, sales and customer service departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP (Web-based) service,
and is easily customized and integrated with a company's Web site, sales force automation and CRM technologies. The company provides email marketing solutions to more than 500 companies, including Nokia, Agilent, PalmSource and Jupitermedia. Headquartered in Menlo Park, Calif., EmailLabs was founded
in 1999 and is a subsidiary of Lyris, Inc. (OTCBB:JLHY).
For more information, visit www.emaillabs.com or call 888-465-9747.
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