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The recently announced deal between AOL and Goodmail ignited a firestorm of debate and outright misinformation, the likes of which we haven't seen since Google launched Gmail. E-mail marketing survived that upheaval, and it will survive this one.
The deal, representing an estimated 21 million addresses, will allow senders in Goodmail's CertifiedEmail program to pay a fee per message to guarantee delivery to the inbox with images and links enabled. Yahoo! also announced it will use the Goodmail program later this year, but only for transactional messages.
Despite the uproar, life goes on for most e-mail marketers...
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