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At a recent e-mail marketing conference, I was struck by how many marketers, for both big and small brands, already know the "right things" to do. What they don’t know is how to get those right things done - chiefly because of organizational issues.
Obviously, roll-up-your-shirtsleeves marketing staff cannot solve companywide organizational issues without some decision-making on high. That said, you can take some preliminary steps.
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