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Getting the from address added to your recipients' address book or personal whitelist is an important step in getting your emails into the inbox, rather than spam, trash or quarantine folder. More and more people (both business and consumer email users) are adopting the use of spam filters or upgrading their email clients that include some form of spam filtering/whitelist feature.
To remind people to take the step of adding your from address to their address book/whitelist, consider adding a single explanatory sentence at the top of your email. Below are a couple of examples.
To ensure this email is delivered to your inbox, please add the email address respond@yourcompany.com to your address book or junk filter settings.
To ensure receipt of our emails, please add us (something@yourcompany.com) to your Address Book. Thank you!
To insure delivery of this newsletter, please add newsletters@yourcompany.com to your e-mail address book.
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