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It is always a good idea to provide your recipients with a Web version of your HTML email or the ability to switch to a Text version. Although the vast majority of email clients and email Web interfaces (i.e., Yahoo, Hotmail) render HTML correctly, your recipients could be using an older version of Lotus Notes or AOL, which means your HTML may not render correctly and could result in a garbled message. Providing a Web or text option ensures recipients can view the email as it was intended.
Three tips to keep in mind:
- Include a "View web version of this message" link at the top of your email. The link can be automatically generated to a Web-hosted version by your email service provider or to a link to your Web site where you've posted it (perhaps along with back issues in the case of newsletters). One EmailLabs client is seeing about 0.40% of recipients clicking on the Web version link, not an insignificant number if you have a large list. Also include a link to the Web version in the footer or admin area of your email.
- Include "Format Preference (HTML or Text)" on your opt-in form. Also include a note such as the following: (Text is recommended if you use Eudora Light, Eudora Pro 3 and below, Lotus Notes versions below R5 or AOL 5.0 and under.)
- Be sure to include a link to a "Profile Update" page enabling recipients to change the format they are receiving from HTML to Text if they prefer.
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