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If a sizable percentage (say 5%+) of your recipients are AOL users, you should clearly develop separate versions of your email for these increasingly challenging subscribers. At minimum we recommend subject lines that include your company or newsletter name, one that is shorter in length (see Subject and From Line Tool) and often more conservative in nature.
Secondly, you should consider developing and testing both plain text and Rich Text Format (RTF) versions of your newsletter - and monitor which versions (HTML, Text, RTF) pull best with your recipients. Better yet, offer these AOL subscribers a choice of which version they would prefer. Also see Dealing With Domains: Quick Tips on Improving Your Email Performance.
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